BSB50620 Diploma of Marketing and Communication
BSB50620 | CRICOS COURSE CODE 103690A
Diploma
Diploma of Marketing and Communication (BSB50620) prepares individuals to lead and manage marketing and communications activities, driving strategic direction and performance across advertising, public relations, and organisational marketing functions.
📌 Core Knowledge & Skills
Core Knowledge
Key marketing and communication principles
Understanding target markets and customer behaviour
Brand positioning and promotional strategies
Market research and data interpretation
Fundamentals of digital marketing and social media channels
Laws and ethics impacting marketing practice
Communication strategies for diverse audiences
Core Skills
Plan and implement effective marketing and communication activities
Conduct market research and use insights to inform strategies
Develop and execute promotional campaigns
Create engaging content across digital and traditional platforms
Analyse performance and improve marketing outcomes
Communicate effectively with stakeholders
Apply ethical and legal standards in marketing practice
Career Opportunities
With relevant working experience graduates of BSB50620 – Diploma of Marketing and Communication course may gain employ- ment in the management and commerce field job roles including:
Marketing Manager / Team Leader
Sales / Product Manager
Campaign Manager
Public Relations Manager
To view outcomes about employment prospects for this qualification see
To whom is this course recommended?
International students who are interested in developing their knowledge and skills in marketing and communication.
Study Pathway
After achieving this qualification candidates may undertake:
- BSB60520 Advanced Diploma of Marketing and Communication or a range of other Advanced Diploma qualifications
Entry Requirement
- Have completed BSB42415 Certificate IV in Marketing and Communication OR
Have completed the following units (or equivalent competencies):
BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent;
OR
Have two years equivalent full-time relevant work experience. - Access to a computer and the internet.
- 18 years old or above to apply for this course.
- Satisfactory completed Year 12 of secondary education or its equivalent
and/or - For overseas students whose first language is not English an overall IELTS score of 6.0 or equivalent OR
- Pass an Abbey College Australia entry test designed to assess the level of English proficiency.
Here is a score comparison chart featuring popular English Proficiency Tests as well as Abbey’s English Placement Test:
Qualification units
- BSBMKG543 Plan and interpret market research
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG549 Profile and analyse consumer behaviour for international markets
- BSBMKG545 Conduct marketing audits
- BSBMKG551 Create multiplatform advertisement for mass media
- BSBMKG546 Develop social media engagement plans
- BSBOPS505 Manage organisational customer service
- BSBPMG430 Undertake project work
- BSBPEF501 Manage personal and professional development
- BSBMKG555 Write persuasive copy
Tuition Fee
To obtain information about tuition fees, please access the Course Guide. Additionally, feel free to reach out to us directly or connect with one of our authorized educational agents for assistance.
