Certificate IV in Marketing and Communication
BSB40820 | CRICOS COURSE CODE 103689E
Certificate IV
This qualification prepares individuals with advanced marketing and communication skills to manage organisational marketing across diverse contexts. Graduates can analyse information, solve problems, and apply strategies in full-time marketing roles or alongside other responsibilities.
📌 Core Knowledge & Skills
Core Knowledge
Principles of marketing and communication
Understanding customer behaviour and market trends
Fundamentals of digital marketing and social media strategies
Brand management and promotional planning
Legal and ethical requirements in marketing
Communication strategies for diverse audiences
Research and data interpretation for marketing decisions
Core Skills
Develop and implement marketing and communication plans
Use digital tools and platforms to support marketing activities
Create engaging content for campaigns and promotions
Analyse market data to inform marketing strategies
Communicate effectively with internal and external stakeholders
Apply ethical and legal standards in marketing practice
Adapt strategies to suit different target audiences
Career Opportunities
With relevant working experience graduates of this course may gain employment in the management and commerce field job roles including:
Media Planner
Marketing Officer
Copywriter
Marketing Coordinator
Public Relations Officer
Advertising Account Coordinator
Market Research Assistant
To view outcomes about employment prospects for this qualification see
To whom is this course recommended?
International students who are interested in developing their knowledge and skills in marketing and communication.
Study Pathway
After achieving this qualification candidates may undertake:
- BSB50620 Diploma of Marketing and Communication or a range of Diploma level qualifications within the BSB Business Services Training Package, or other Training Packages.
Entry Requirement
At Abbey College, students must have/or be:
- Confidence in modifying, saving and uploading documents across the Microsoft Office suite, such as Excel spreadsheets and word documents.
- Access to a computer and the internet.
- 18 years old or above to apply for this course.
- Satisfactory completed Year 12 of secondary education or its equivalent
and/or - For overseas students, whose first language is not English an overall IELTS score of 6.0 or equivalent OR
- Pass an Abbey College Australia entry test designed to assess the level of English proficiency.
Here is a score comparison chart featuring popular English Proficiency Tests as well as Abbey’s English Placement Test:
Qualification units
- BSBWRT411 Write complex documents
- BSBCMM411 Make presentations
- BSBCRT412 Articulate, present and debate ideas
- BSBMKG439 Develop and apply knowledge of communications industry
- BSBMKG440 Apply marketing communication across a convergent industry
- BSBINS401 Analyse and present research information
- BSBMKG433 Undertake marketing activities
- BSBOPS403 Apply business risk management processes
- BSBMKG431 Assess marketing opportunities
- BSBMKG434 Promote products and services
- BSBMKG435 Analyse consumer behaviour
- BSBPEF402 Develop personal work priorities
Tuition Fee
To obtain information about tuition fees, please access the Course Guide. Additionally, feel free to reach out to us directly or connect with one of our authorized educational agents for assistance.
