Advanced Diploma of Marketing and Communication
BSB60520 | CRICOS COURSE CODE 103691M
Advanced Diploma
This qualification prepares individuals to lead and manage marketing and communications activities, providing strategic direction for their organisation. Graduates can oversee marketing, advertising, or public relations functions, and are equipped to drive overall performance in full-time marketing roles or as part of broader business responsibilities.
📌 Core Knowledge & Skills
Core Knowledge
Leadership and strategic direction in marketing and communications activities
Broad and specialised concepts in marketing, advertising and public relations
Organisational performance accountability for marketing and communication functions
Application of advanced marketing principles across business contexts
Core Skills
Analyse and apply technical, creative and managerial marketing competencies
Develop and implement marketing and communication strategies
Lead marketing functions and support organisational performance outcomes
Manage advertising campaigns and public relations activities
Career Opportunities
Client Services Director/ Executive
Marketing Strategist
Advertising Account Director
Marketing Manager/ Director
Advertising Account Planning Manager
To view outcomes about employment prospects for this qualification see
To whom is this course recommended?
International students who are interested in developing their knowledge and skills in marketing and communication
Study Pathway
After achieving this qualification candidates may choose to undertake studies at higher education level.
Entry Requirement
Entry Requirements
- Have completed BSB52415 Diploma of Marketing and Communication
OR
Have completed the following units (or equivalent competencies):
BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent
OR
Have four years equivalent full-time relevant work experience. - Access to a computer and the internet.
- 18 years old or above to apply for this course.
- Satisfactory completed Year 12 of secondary education or its equivalent
and/or - For overseas students whose first language is not English an overall IELTS score of 6.0 or equivalent OR
- Pass an Abbey College Australia entry test designed to assess the level of English
Here is a score comparison chart featuring popular English Proficiency Tests as well as Abbey’s English Placement Test:
Qualification units
- BSBMKG626 Develop advertising campaigns
- BSBMKG623 Develop marketing plans
- BSBTWK601 Develop and maintain strategic business networks
- BSBMKG625 Implement and manage international marketing programs
- BSBSTR601 Manage innovation and continuous improvement
- BSBMKG628 Lead organisational public relations
- BSBLDR601 Lead and manage organisational change
- BSBMKG624 Manage market research
- BSBMKG622 Manage organisational marketing processes
- BSBCRT512 Originate and develop concepts
- BSBMKG627 Execute advertising campaigns
- BSBMKG621 Develop organisational marketing strategy
Tuition Fee
To obtain information about tuition fees, please access the Course Guide. Additionally, feel free to reach out to us directly or connect with one of our authorized educational agents for assistance.
